The Essen Motor Show: Again in 2018 the epicentre of the tuning and motorsports scene

Season finale with 360,000 tuning and motorsport fans

You know the Motor Show is happening when there’s chaos on the streets around the exhibition halls in Essen. Once again this year, Europe’s tuning and motorsport fans made mass pilgrimages to the metropolis in the heart of the Ruhr region.

Of course we didn’t miss the opportunity to be there again with a big serve. Over 410 square meters we presented our high-performance product range and five show cars. One of the eye-catchers on our stand: the hard-to-miss Toyota Tacoma with BILSTEIN B8 off-road suspension.

Right next to it was a rallycross-look VW Golf GTI and a real unique specimen, the LW M2 convertible from our partner Lightweight Performance. Visible from afar was the BILSTEIN-BMW M2, which we parked on the first floor of our small “container village”.

The Red Bull Driftbrothers also parked one of their cars on our stand, their 570 bhp BMW E30. And because the guys were there, they also signed autographs on the first weekend and took a lot of time for selfies with their fans.

All other visitors who didn’t care too much about autographs and selfies were able to discover our complete range of premium products unhurriedly and in detail. In addition, our competent BILSTEIN service team was once again available this year to answer all questions about suspension systems.

It is this type of contact with the scene that is traditionally so important to us. And where else can you meet 360,000 tuning and motorsport fans from Germany, the Netherlands, Belgium, France, Luxembourg and Austria, in such a laid-back atmosphere as in Essen? Our conclusion is clear: The Essen Motor Show was worth a visit again this year!

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