BILSTEIN Unveils New Products and Booth at SEMA 2019

Exciting new applications and display vehicles.

BILSTEIN is excited to announce our 2019 SEMA booth (#23043) will features a complete renovation for a more open and welcoming experience.

Our booth is located in the Racing & Performance section of Central Hall, sitting beneath our large 30’ x 80’ hanging sign that can be seen from across the show floor. The Nürburgring Nordschleife will spill onto the booth floor alongside a scenic snowy trail complete with forest and campfire.

On the show floor we will feature several new product applications spanning multiple segments, including light truck, off-road, tuning, and motorsports.

With BILSTEIN’s long history of racing and off-road expertise, our booth will feature two landscape backdrops that set the stage for unique display vehicles.

Project “Snowverland” combines the rugged capability of the latest-generation Jeep JL with tried-and-true suspension technology and a few creature comforts for exploring the wilderness. Tame the wide-open expanses with BILSTEIN B8 8100 60mm (Bypass) shocks. Position-sensitive damping allows for ultimate off-road performance, combined with a 3.5” lift and 37” tires, this setup allows 12” of travel. With Jeep’s popularity in the off-road aftermarket, this platform will be used to develop some of our most advanced shock absorber technology.

The BILSTEIN-equipped Wesley Motorsports 2019 Dodge Challenger R/T Scat Pack Widebody is an aggressive platform to conquer the street, strip and road course. Campaigned in the GRIDLIFE Track Battle and NASA Time Attack series, it has served as a development vehicle for the BILSTEIN MDS Double-Adjustable Dodge LX product offerings. If you need the finest technology for your street machine or racecar, BILSTEIN and Wesley Motorsports have you covered.

For our feature vehicles outside the convention center, we have two Jeep Gladiator builds equipped with B8 8100 series (Bypass) shocks. A complete list of the sponsored vehicles and their locations can be found in the SEMA booth.

As a special unveiling, BILSTEIN Muscle products will be on display to serve the needs of fans of American Muscle – classic and current. Derived from our legendary circle-track and road racing motorsports technology, these shocks absorbers will extend the BILSTEIN heritage for performance and precision to the ever-growing muscle car market.

Our complete list of displayed product applications:

  • B16 (DampTronic®) BMW M3 / M4 ‘15 – ‘19
  • Clubsport® BMW M3 / M4 ‘15 – ‘19
  • B4 OE Replacement (Air) Mercedes-Benz GLE W166
  • B4 OE Replacement (DampTronic®) Mercedes ML63 AMG ‘12-’15/Mercedes GL63 AMG ‘13-’16
  • B6 Performance (DampTronic®) Porsche Panamera ‘10 – ‘16
  • B4 OE Replacement (DampTronic®) Mercedes C63 AMG ‘16-’19/Mercedes C63 AMG S ‘15-’19
  • B16 (PSS10) Ford Mustang ‘15 – ‘19
  • B6 Performance Mercedes-Benz Metris ‘16 – ‘19
  • MDS Mercedes AMG GT-R
  • AS2 Reservoir 3-way Adjustable w/ Reservoir